Viridity is a specialist business advisory service, offering business software implementation, bookkeeping, management accounting and virtual CFO services to small- to medium-sized businesses (SMEs) and not-for-profit organisations (NFPs).
Our principal, Rhys Roberts, is a qualified Certified Practicing Accountant (CPA) and holds an MBA from Macquarie Graduate School of Management.
Despite these qualifications and having spent more than 20 years working in senior financial roles in companies of all sizes, Rhys is refreshingly down-to-earth, and doesn't believe in accountant-speak. He has a real knack for explaining complex accounting and business operating principles in simple terms, and after working with him our clients often remark on how relieved they are to finally understand the implications of their business financials for the first time.
Rhys is often heard saying that the systems you use to run your business should be selected with your needs in mind, rather than those of the tax office. He loves nothing more than helping small business owners overcome the problems they're faced with in running their businesses, and his focus is always firmly on delivering practical solutions that deliver more benefit than they cost.
Rhys' passion for helping SMEs and NFPs grow and thrive is evident in everything we do at Viridity, and is even reflected in our business name, which means freshness, growth and vitality.
He loves being a small business owner himself, and is particularly excited that with the advent of cloud-based accounting and operating systems, SMEs and NFPs can finally access the business intelligence and systems that have traditionally only been affordable to big business.
Rhys has helped many hundreds of small business owners to grow their businesses and implement systems that save them time and reduce their stress levels. He and the rest of the Viridity team would be delighted to help you too, so please get in touch with us for an obligation-free discussion about your needs.